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Tips and tricks for social media

Find out more about promoting your trade fair participation via your social media channels.

How it worksIdeas for your content
Market your trade fair participation systematically on social media and utilise the reach of POWTECH TECHNOPHARM for your company’s marketing. 

With a presence on social media, it is possible for you to easily keep a wide range of customers and potential prospects up to date on your activities, new products or your day-to-day activities.

At the same time, you offer your customers an additional and easy way to get in touch with you. Strengthen your brand and your customer contact this way!

We are happy to help and provide you with initial ideas, tips and tricks.

LinkedIn, Instagram and Facebook - This it how it works!

1. Make a selection based on your customer profile as to which platform(s) suits you best and create a company profile there.

2. Follow the official POWTECH TECHNOPHARM channels – so you don’t miss out on any of our news!

Click here to visit our channels:

LinkedIn
Facebook
Instagram

3. Share our content on your channel(s) and/or comment on it.

4. Regularly post news from your company and about your trade fair participation on your channels and/or your company's channels! You can find a few trade fair storytelling ideas for your posts below! 

5. Whenever you post something about POWTECH TECHNOPHARM, please tag our official account in your post! This will show us when you communicate something about POWTECH TECHNOPHARM and we can respond to it.

6. Please always use our official hashtags #POWTECHTECHNOPHARM and #PTTP2026 in your posts to be better found by your (potential) customers and interested parties.

7. Use our social media kit to promote your participation in the trade fair (some of these can be customised with your own company logo and stand number).

8. Use our editorial calendar as a guide for your social media posts. It provides you with suitable text templates and recommendations for the best times to post.

9. Mention your company's social media accounts in your exhibitor entry in the Exhibitors & Products section of our website.
 

A few content ideas for your posts 

  • Save-the-Date-Post for POWTECH TECHNOPHARM 2026
  • Name your personal eCode and use it to invite visitors
  • State your stand and hall number
  • Introduce employees (text/video clip) who will be on site
  • Make an appointment on site + online
  • Announce what your customers can expect at POWTECH TECHNOPHARM 2026 (text, photos, videos, ...)
  • Post a video clip with a personal invitation from the managing director/marketing manager/etc.

It will be exciting! Let your followers feel it too by posting photos and videos of the preparations.

  • Post behind-the-scenes content from your trade fair preparations (meetings, stand construction, preparation of documents, etc.) 
  • Post behind-the-scenes content from the journey, during set-up, ...
  • Post your impressions during the trade fair
  • Post pictures with your visitors
  • Give an insight into the products presented on your stand
  • Thank all participants and point out that you can still be reached via your exhibitor/product entry on our website.
  • Post impressions and summaries of POWTECH TECHNOPHARM 2026
  • Share voices from employees, customers and partners

Your personalised online profile is online for at least six months after the trade fair and a good way for you to give a quick and good impression of your services for at least a year after the trade fair. Use your social media presence to draw attention to it.

  • Link your online profile in our exhibitors and products section in your social media activities.
  • Promote your profile directly in your marketing.
We look forward to many exciting contributions and insights into your trade fair preparations!