The early bird ...

Last chance to take advantage of the early bird discount at POWTECH TECHNOPHARM – for exhibitors. Visitors still have almost a year to prepare for the next event. A good 50 per cent of the exhibition space has already been allocated. If you are quick, you still have the chance to get your favourite space in the restructured environment of NürnbergMesse at special conditions and set the course for the coming years at the same time.

Written by Dr. Ulla Reutner

In the entrance area of an exhibition, many people are moving towards the ticket control terminals. Above the entrance doors are signs reminding people of the next POWTECH TECHNOPHARM from 23 to 25 September 2025. — Save the date. One year before the next POWTECH TECHNOPHARM, over 50 per cent of the stand space has already been allocated. Early bookers should book by 15 October 2024 to secure their future regular place.

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The interior of an exhibition hall is shown. In an exhibition aisle, many people are on the move or talking to each other. Numerous large signs and a screen can be seen to the right and left. Some of them depict industrial equipment. — It can get crowded. Stands at the centre axes and entrances, near expert forums and special exhibitions or simply in the vicinity of other participants that attract the right clientele are the best frequented.

There are only a few days left, until 15 October, for exhibitors to benefit from the early booking advantage, also economically. “A good 50 per cent of the space has already been allocated,” says Marianny Eisenhofer, Director of POWTECH TECHNOPHARM, adding: “But there are still some really good places among the stand spaces still available. Those who are quick can secure them now.” The special conditions are of course intended to entice exhibitors. “But I think it's more important to find a location that is also suitable for the coming years,” emphasises Eisenhofer. “A good choice of location can highlight the uniqueness of a brand and at the same time help to make trade fair construction as sustainable as possible.” The open concept of POWTECH TECHNOPHARM, in which there are no hall areas for specific technologies or target sectors, allows a great deal of freedom. Instead, the hall layout follows the premise that it should be worthwhile to look beyond one's own industry. As a result, visitors are always unexpectedly inspired during their tour of the trade fair.

Promising marketing packages cheaper for early bookers

Eisenhofer points out that an early booking discount is not only available for stand bookings. “Anyone who decides now to promote their trade fair participation with one of our customised marketing packages can look forward to a discount of 15 percent.’” The services are diverse: in addition to advertising in the trade fair's online and print media, they also include digital signage on the official signposting and advertising banners around or directly on the exhibition grounds.

Another positive aspect - for visitors and exhibitors alike - is the more flexible entry in the exhibitor database. Self-service now prevails there. This means that exhibitors will be able to place product presentations, company presentations and videos, enter keywords and contact details for several employees themselves from January onwards - and make changes as and when required. The POWTECH TECHNOPHARM community will be able to make active use of this tool in future, and not just in preparation for the trade fair. It will provide valuable content long before and after the trade fair, in addition to the ‘Industry Insights’ that went online at the beginning of 2024. This will make POWTECH TECHNOPHARM a permanent platform for dialogue and inspiration.

Author

Dr. Ulla Reutner

Chemist and freelance specialised journalist