Even if the cosmetics sector is categorised as being part of the chemical industry, it marches to the beat of a different drum. In the B2C segment, consumers want to be persuaded again and again. From body and haircare products to skin and facial care and decorative cosmetics, these are all part of a “fast moving consumer goods” market where vendors must constantly adapt their product ranges to new trends. Yesterday it was cruelty-free cosmetics. Today, consumer expectations are defined by a marked environmental consciousness and the trend towards self-improvement and individualisation. Older demographic groups and the “gender shift” also offer new business opportunities. Vendors need to respond to short-term fashion trends as well as long-term changes. Laboratories and manufacturing facilities need to offer maximum flexibility to be able to produce new formulations cost-effectively.
The list of ingredients is being constantly modified and extended, e.g., with turmeric. Safe ingredients and compliance with GMP and FDA guidelines must be guaranteed.