Cosmetics and personal care products | POWTECH TECHNOPHARM
Top view of various cosmetic products

Cosmetics and Personal Care Products

Great flexibility is required in this B2C business. Versatile, easy-to-modify systems for processing liquid, paste-like and powdery products as well as containment strategies are in demand.

Even if the cosmetics sector is categorised as being part of the chemical industry, it marches to the beat of a different drum. In the B2C segment, consumers want to be persuaded again and again. From body and haircare products to skin and facial care and decorative cosmetics, these are all part of a “fast moving consumer goods” market where vendors must constantly adapt their product ranges to new trends. Yesterday it was cruelty-free cosmetics. Today, consumer expectations are defined by a marked environmental consciousness and the trend towards self-improvement and individualisation. Older demographic groups and the “gender shift” also offer new business opportunities. Vendors need to respond to short-term fashion trends as well as long-term changes. Laboratories and manufacturing facilities need to offer maximum flexibility to be able to produce new formulations cost-effectively.
The list of ingredients is being constantly modified and extended, e.g., with turmeric. Safe ingredients and compliance with GMP and FDA guidelines must be guaranteed.
Icon cosmetics
POWTECH TECHNOPHARM exhibitors will show how these requirements can be realised with versatile, easily modified equipment and systems and analytical methods. In this context, the renunciation of preservatives, e.g., in natural and organic cosmetics, must not lead to loss of quality. Containment technology and alternative purification methods are necessary more than ever. In addition, cosmetics manufacturers need to be able to handle pulverous, paste-like and liquid products with an equal level of expertise. This is the only way to allow for the diverse range of gels, lotions, pastes and solid products that are characteristic of the sector. At POWTECH TECHNOPHARM you will find numerous suggestions.

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